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Monday 14 July 2014

Michael Dadoun of UpClick Emphasizing on CRO

With so much focus on online business, digital entrepreneurs are having one dominant goal in mind - to drive more sales and referrals and enhance bottom-line profits.

There are many methods, but one approach is central to make profits. It is conversion rate optimization. 

Online businesses look for ways to convert the maximum percentage of traffic into sales.

Unfortunately, this is easier said than done. One single component in marketing does not deliver. Online marketers must take into account the entire marketing process including funnels.

For Michael Dadoun, UpClick is a tool that forcefully delivers this objective to consumers.

Michael Dadoun while nurturing UpClick, his multi-dimensional payment processing solution, desired that digital merchants must focus on converting every click.

“It is not enough for a company website to look cool and sophisticated. It must support conversion and prop up a powerful call for action,” was his motto.

Michael Dadoun at UpClick worked hard at creating a simple DIY solution that not only accepts payments online, but also customizes every aspect of a business’ sales funnel.



UpClick has proved that it does a better job than competition of converting the traffic once they get there.

All of these successes were not easy to come by. Michael Dadoun was a man who worked hard, had the requisite expertise and excellent communication skills, but above all, he stressed on moral codes and professionalism.

Michael Dadoun is presently CEO of UpClick, a leading full payment processing solution. He is also Principal of Solaria Fund, a private equity fund.