Michael Dadoun of UpClick offered digital merchants a solution that greatly simplified payments.
Now, Michael Dadoun has more challenges at hand.
In this age of mobile when people are connected with the web wherever they are, more needs to be done to pull in customers.
People love shopping applications. A study has already revealed that more than half of consumers have downloaded applications from their favorite brands and nearly 70 percent have enabled push notifications.
Push notifications allow applications to notify consumers about new messages or events without the need to actually open the application.
To put it simply, a push notification is nothing but an alert.
Michael Dadoun is of the view that digital marketers must recognize the power of alerts and they must aggressively integrate push notifications in their mobile strategies.
Alerts work
It goes without saying that the popular model, “daily alert” is paying good dividends to merchants. After all, customers love alerts that announce attractive discounts.
However, even here, unless the messages are personalized, customers will tune out.
Merchants must learn to promote distinct products to specific target audiences to derive the maximum benefit.
It is these little changes to strategies that count a lot.
While Michael Dadoun at UpClick was focused on a different segment of ecommerce, now he is seeing the need to broaden his horizon.
Michael Dadoun presently CEO of UpClick.com, a leading full payment processing solution, is also associated with Kutoto Inc. and Lavasoft.
Now, Michael Dadoun has more challenges at hand.
In this age of mobile when people are connected with the web wherever they are, more needs to be done to pull in customers.
People love shopping applications. A study has already revealed that more than half of consumers have downloaded applications from their favorite brands and nearly 70 percent have enabled push notifications.
Push notifications allow applications to notify consumers about new messages or events without the need to actually open the application.
To put it simply, a push notification is nothing but an alert.
Michael Dadoun is of the view that digital marketers must recognize the power of alerts and they must aggressively integrate push notifications in their mobile strategies.
Alerts work
It goes without saying that the popular model, “daily alert” is paying good dividends to merchants. After all, customers love alerts that announce attractive discounts.
However, even here, unless the messages are personalized, customers will tune out.
Merchants must learn to promote distinct products to specific target audiences to derive the maximum benefit.
It is these little changes to strategies that count a lot.
While Michael Dadoun at UpClick was focused on a different segment of ecommerce, now he is seeing the need to broaden his horizon.
Michael Dadoun presently CEO of UpClick.com, a leading full payment processing solution, is also associated with Kutoto Inc. and Lavasoft.
