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Thursday 25 September 2014

For Michael Dadoun, UpClick Presenting Diverse Opportunities

Visitors to your website must take actions you intend them to take,” says Michael Dadoun.

In other words, Dadoun stressed on conversion rate optimization, or CRO, in short.

With lot of stress put on ecommerce, Canadian businessmen, retailers and sellers are putting their best foot forward to hone up their online stores.

However, a web store is of no consequence if site visitors do not pay heed to “call to action”.

Merchants are realizing that the quantum number of visitors to their site is not of much importance. For them, it is more important for their web store to be able to make the most of whatever traffic it already gets.



There is no point in pulling in more traffic, if visitors do not convert. Essential need is to optimize a retail site for conversions.

For Michael Dadoun, UpClick was a well-deserved success. This venture of Dadoun ended on a triumphant note by successfully offering digital merchants a solution that is making payment processing simple.

However, a merchant website needs more than an easy payment solution.

It must be constructed with a structured and a systematic approach to delivers results. In short, a website must be optimized for conversions.

While for Michael Dadoun, UpClick presented an opportunity to persuade traditional businesses to turn digital, with CRO as a tool, he is persuading existing e-retailers to maximize profits.  

With shoppers increasingly using mobiles and tablets to make purchases, Canadian e-commerce site owners must understand the effectiveness of trading via these platforms.

It is just not enough to optimize sites for mobiles. Smartphone experiences must be more personalized to deliver results to e-merchants.

Michael Dadoun is of the view that online retailers must always look for new and innovative ways to enhance their conversion rates. According to him, making the website design responsive is one aspect, but online retailers should not lose focus on improving visitors’ online experience.

As chief of UpClick, Dadoun is heading a team of professionals who are required to provide expert services in areas, such as online payment processing, ecommerce management, online marketing, conversion rate optimization, subscription management, and much more.

With Dadoun’s skill set and leadership qualities, UpClick looks well positioned to scale new heights.

Michael Dadoun of Montreal is presently CEO of UpClick.com, a leading full payment processing solution. He is also associated with Lavasoft and Kutoto Inc.

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